How To Write Engaging, Lead-Generating Web Content?

There are multiple ways to generate leads from web content. As a web content writer, you must be able to differentiate between content that creates brand visibility from content that compels users to act. Writing relevant content is key when it comes to building the online presence for your brand. Adding uniqueness and clarity to it is a major way through which you can score more leads.

Most people complain that they are not able to generate leads despite writing engaging content. While a high-quality content is an important step towards lead generation, it is not the only way that needs attention. Let’s discuss other ways through which you can create a compelling, lead-generating web content.

Research & Awareness

These are the fundamentals to identify your target audience as well as set your business objectives. An extensive market research forms the basis of the lead generation funnel, or lead funnel, which is a step-by-step process to generating leads. An exclusive market research can help you identify your potential customers in addition to informing you about research patterns of the competition.

Use Keywords to Complement Your Research

Using relevant key phrases can help you identify the search objectives of your target audience. You can also analyze the popularity of search queries performed by other web users through various tools such as Google Trends. Google Ads Keyword Planner is another tool that allows copy writers to identify the right keyword for their search campaigns.

Consider using long-tail or more specific keyword phrases that are used in everyday speech. Such phrases have a natural flow to them and are easily identifiable by voice command assistants such as Amazon’s Alexa and Google’s Assistant.

Leverage the True Potential of Your Landing Pages

A landing page is a standalone web page used by marketers to convert visitors into leads. A perfect landing page consists of a captivating headline, a persuasive opening, and an overall well-written content. You can make further improvements by:

Optimizing Your Landing Page for Speed and Usability

Loading delays are frustrating and can turn away your users from your website in an instant. Make sure you regularly test your website for speed on both desktop and smartphone. Moreover, your landing page must be easy to navigate.

Inserting Clickable Call-to-Action

A call-to-action that perfectly captures the attention of readers is key to converting them into viable leads. An effective call-to-action consists of powerful action words since they compel users to act on an immediate basis.

Using High-quality Photos and Videos

Imagery can accentuate the visual appeal of your landing page. Consider adding pictorial testimonials and short clips to your landing page. It can act as a quick way of establishing your repute among your target audience.

Post Multi-step Lead Generation Forms

An effective lead generation form can help you capture quality leads. A perfect lead generation form must be simple and easily accessible. The less information you ask for in the first step the better. Remember, not all customers are willing to share their contact information online. So, it is better to incorporate a multi-step form.

Various service providers such as hiring agencies also use multi-step lead generation forms as part of their talent acquisition strategies. 

Place lead generation forms in such a way that they remain visible to the eyes of your visitors. Moreover, you can embed your contact info in the lead generation forms in order to provide greater credibility to your brand.

Write Comprehensive, Authoritative Posts

A detailed content with an emphasis on guidelines attracts users. Comprehensive educational posts and how-to guides are seen to increase engagement. An ideal post must capture ideas in an articulate manner, consist of headings/subheadings and bullet points, and contain detailed information about relevant content.

First-time visitors to your websites should always leave wanting for more and a high-quality content, with a balanced combination of aforementioned “must-haves” is key to retaining users. Furthermore, use data to back your results and claims. Numbers can play an important role in convincing users that they need your product or service. Ask users to provide their feedback.

Incorporate these techniques into your blog posts and you will be amazed by the results you see.